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  • Writer's pictureCamp Nisswa

Unveiling the Story of Camp Nisswa’s Logo

Updated: Feb 7



Over the past year, Camp Nisswa has become a familiar name in the Nisswa Lakes Area, and our emblem has caught the eye of both locals and visitors. Many are curious about its origins, and while the full narrative is available on our About Us page, here's a glimpse into the creativity that birthed our logo, a symbol that encapsulates “Everything Nisswa".


Designing the Emblem of Belonging

As Camp Nisswa is a virtual haven rather than a physical site, our aim was to craft a symbol that resonates with everyone's shared memories of Nisswa. We envisioned a logo that would evoke feelings of pride, as if one had indeed spent summers at Camp Nisswa.


Our brainstorming sessions consistently returned to the classic patch design, reminiscent of those sewn onto a scout's uniform - a mark of achievement and belonging. This concept was pivotal in shaping our logo's final look.


Incorporating the Essence of Nisswa

It was crucial to transcend the typical lake imagery. We sought to evoke the essence of camp life - the outdoors, the wilderness, and the deep nostalgia of summers spent among the towering pines. The celestial elements in our logo, including the stars and the moon, invite the onlooker to gaze into the vast Minnesota sky, perhaps catching a glimpse of the Northern lights, and bask in the serenity far from city glare. The three stars and single moon are also a subtle nod to the four friends who founded Camp Nisswa.


The arrow within our logo serves a dual purpose. It honors the heritage of the Nisswa Lakes Area, ensuring a connection to the land's past, while also symbolizing the anticipation of what the future holds. The idea of an arrow moving forward.


A Tagline that Embodies our  Vision

Our tagline, “Everything Nisswa,” reinforces our commitment to embody the heart and soul of the Nisswa Lakes Area - its people, businesses, and memories. Our endeavor is to be your central hub for local events and adventures, promoting and supporting the community.


Choosing the Palette of Nisswa

Selecting the right colors was essential. We chose green to reflect the verdant trees and orange to mirror the golden hues of sunset on the lake, colors that are emblematic of the area's natural splendor.


Now you know the story of how our logo came to life, encapsulating our vision and goals.


Our Vision and Goals

We at Camp Nisswa aspire to be your primary resource for exploring the Nisswa and Brainerd Lakes Area. Our vision is to foster a vibrant community united by a love for this region, its events, businesses, and natural allure.


Our goals are clear:

  • Increase awareness of the area by highlighting local events and businesses.

  • Encourage community engagement through memorable local experiences.

  • Create a platform for visitors to share their stories, promoting Nisswa as an idyllic destination.

  • Leverage digital platforms to extend the area's reach and connect with potential visitors.

  • Collaborate with local entities to enhance the visibility of the Nisswa & Brainerd Lakes Area.

With our logo, we wear our values proudly, inviting you to join us in celebrating and discovering "Everything Nisswa".



Camp Nisswa Group

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